As Assistant Director, I led the stills shoot for AfroTech’s 2023 visual identity, collaborating with a designer to craft an Afrofuturistic look inspired by Apple’s iconic commercials. I built the shot list, directed on set, and ensured every frame carried a bold, cohesive aesthetic. The images became the foundation of AfroTech’s brand presence, rolled out across social and key touchpoints throughout Austin, TX during the conference.