Nike Running aimed to regain market share among Millennial women by creating content that aligns with their values in running. Partnering with the 21Ninety community, they featured an influencer using the new Nike Running Bloom pack sneakers in a "Day In The Life" video. The influencer completes daily tasks on foot, promoting a healthier and more sustainable lifestyle.

The campaign empowered women by demonstrating with the right mindset and footwear, they can tackle anything on their to-do list. Performance exceeded expectations, delivering over 3.2 million impressions (20% above the goal), adding $45K in value, and achieving higher year-over-year engagement with positive feedback on social media. Post