YERRR!
¿QUÉ LO QUÉ?
DIMELO.

Dominican-American art director, creative writer, and photographer from the Bronx, now based in Los Angeles. The Bronx raised me and blessed me with grit, an eye for nuance, and a gift for authentic storytelling. I bring that lens to everything I create.

With 5+ years in integrated marketing and 10 years of creative in-house production, I fuse visual direction with narrative depth to push the boundaries of performance and lifestyle storytelling that resonates with Gen Z and millennial audiences— especially those often overlooked.

With quick turnarounds and client deadlines, I really lean on my wellness practices to keep me level-headed, sharp, and adaptable. My passions for streetwear,  travel, photography, and mixed media sharpen my creative instincts, expand my storytelling range, and fuel the curiosity I bring to every project. My discipline, perspective, and range make me a stronger collaborator — and a true asset to any team.

SUPERPOWERS INCLUDE:

Creative Direction & Concept Development

Brand Identity & Visual Systems

Product & Merch Design

Content & Social Strategy

Production Leadership & Execution

Web Strategy, Design & Direction

TL;DR: 
I’m bold, grounded, and impossible to ignore.