My role as Creative Strategist and Director of Photography was to reintroduce the legacy the Lincoln Navigator has had on Black culture in a fresh and empowering way geared towards the new generation.

For this, I concepted a modern take on the “old money” aesthetic—sharp tailoring, rich textures, and quiet confidence. In partnership with Ade Samuel, a celebrity stylist from the Bronx, NY, we were able to bring this to life while centering Black women as the face of sophistication and influence.