THE MAGGIE

ART DIRECTOR

I led the creative development of The Maggie brand, working closely with the Creative Director and production team to translate brand strategy into a cohesive visual system and launch campaign.

To establish direction, I developed four distinct visual concepts, each paired with strategic insights to help guide brand positioning and decision-making. Once a direction was selected, I oversaw the execution of the visual identity, brand guidelines, website design support, and launch assets.

For the brand’s go-to-market strategy, I created content pillars and funnel-based messaging frameworks to guide the social launch and ensure content aligned with audience engagement and campaign goals.

Throughout the project, I managed and directed a cross-disciplinary creative team, including logo designers, web designers, and social media content creators, ensuring that all deliverables remained consistent with the brand vision across digital and campaign touchpoints.