PEARLYFLOSS @ WALMART

CREATIVE DIRECTOR

For this project, I led creative direction for GTM lifestyle images for a new flavored dental floss brand. When approached by the client, they were very clear on wanting to stand apart from traditional dental brands featuring perfect staged smiles and blues. I knew I wanted grillz on set from the very moment I took the job on because no dental floss brand features grillz in its ads.

As creative director, I was responsible for contracting my own production team, sourcing talent, developing the pre-pro deck and talent briefs, and directing on set. During post- production, I worked with the client and designers to finalize brand colors and website layout.